At Digitera, we are structured, logical, and methodical. We are focused on desired outcomes and the steps/efforts required to achieve them. We break market opportunities into component pieces to find hidden value. We make assumptions and hidden biases explicit and we build consensus about the future. Finally, we bring a toolbox of various experiences and methodologies, choosing those that offer the most bang for the buck.

Desired outcomes

The methodology of Digitera is to focus on the desired outcome(s) and then work back from there to determine the strategic and tactical choices required to achieve them. (i.e., what are the steps, actions, resources, and timeframes required to achieve the desired outcome.)

What is a "desired outcome"? Basically, it is whatever you are trying to achieve. It may be an overall objective such as adding customers, increasing sales, or growing profits. It may be specific to a given point in time of the development of an organization, such as expanding into new market verticals or geographies. Finally, it may vary according to different audiences or intermediaries.

Desired outcomes provide focus

An approach that focuses on desired outcomes has the advantage of focusing the minds of the people responsible for the success of a product offering or an organization. It helps to make implicit expectations, desires and, ideally, biases, explicit so that they can be examined, debated and ultimately agreed upon.


Desired outcomes, as they relate to the introduction or promotion of a market offering, are informed by a profound understanding of buyers, users, and use case scenarios. We understand buyers and users in terms of the pains they currently experience as part of the status quo. We articulate that pain in terms of specific product capabilities or actions for each particular buyer and user. We enhance that understanding by considering the different scenarios in which the product or solution will be used.

From this understanding of the pain to be solved, and conversely, the value that can be created and delivered, we craft the strategic and tactical efforts necessary to achieve the desired outcome(s).

Working with Digitera

Digitera offers a variety of contractual arrangements that recognize the time and resource constraints of its customers. These contractual arrangements range from short-term, one-off projects to recurring fixed schedule and/or ongoing retainer-based consulting engagements.

Digitera has also developed a project methodology—focused on desired outcomes—that is designed to minimize the oversight requirements of its customers, freeing them to focus on their own day-to-day business challenges.

Contact us to start a discussion about your business needs and how Digitera can craft a solution for you.