MARKETING ON DEMAND

Timely access to leading marketing expertise, with predictable expenses and guaranteed outcomes.


Stay Focused On What You Do Best


Digitera’s Marketing on Demand provides cost-effective and timely access to a range of product marketing and marketing communications services—from the regularly recurring such as web site updates and other forms of content marketing to special one-time or infrequent projects such as a product launch or a trade show. Digitera can even develop a marketing plan or a content marketing calendar to execute against while we were at it.

 

Digitera can work with you for a set number of hours spread over a month, one or more days a week, or for an extended period of consecutive days or weeks to deliver on a project. We can work on-site, remotely, or a combination of the two. And if you need us to travel for an event such as a trade show, a customer roadshow or presentation, we can do that too.

With Marketing on Demand, you get a predictable marketing expense and guaranteed outcomes, while staying focused on what you do best.

Day-to-day marketing activities

  • Web site content updates

  • Social media posting, management and reporting

  • Content marketing

  • Keyword-focused blog posts, guest author articles

  • Analytics configuration and reporting

  • Digital Marketing and Measurement Model

  • Implementation and reporting

  • Press releases / public relations


Special one-off marketing projects

 

  • Sales tools and marketing collateral

    • Datasheets, brochures, slidedocs, white papers / technical briefs
  • Presentations

  • Market research

  • Product launches

  • Trade shows

    • Booth design and construction, logistics, personnel scheduling, messaging, collateral production, etc.

  • Company events

    • Annual, semi-annual, or quarterly meetings

  • Customer presentations/Customer roadshows

  • Webinars

  • Analyst tours

  • Customer satisfaction surveys

    • Net Promoter Score and others

  • Industry recognition/awards

  • Other marketing initiatives

Digitera leverages the Pragmatic Marketing Framework for all Marketing on Demand activities and deliverables.


Billing arrangements


The following billing arrangements are available:

  • Hourly

  • Monthly retainer

  • Fixed number of days per week/month

  • Project-based billing


For Marketing on Demand engagements billed by the hour or by project, Digitera will offer either a range of time requirements or a specific quote based on experience delivering similar projects. Over time, the precision of estimates increases—and the time required to jump-start a Marketing on Demand project decreases—as we get to know your business better.

Working with Digitera


Digitera offers a variety of contractual arrangements that recognize the time and resource constraints of its customers. These contractual arrangements range from short-term, one-off projects to recurring fixed schedule and/or ongoing retainer-based consulting engagements.

Digitera has also developed a project methodology—focused on desired outcomes—that is designed to minimize the oversight requirements of its customers, freeing them to focus on their own day-to-day business challenges.

Contact us to start a discussion about your business needs and how Digitera can craft a solution for you.

© 2020 by Digitera