Marketing on Demand

MARKETING ON DEMAND

Timely access to leading marketing expertise, with predictable expenses and guaranteed outcomes.

Stay Focused On What You Do Best

Digitera’s Marketing on Demand provides cost-effective and timely access to a range of product marketing and marketing communications services—from the regularly recurring such as web site updates and other forms of content marketing to special one-time or infrequent projects such as a product launch or a trade show. Digitera can even develop a marketing plan or a content marketing calendar to execute against while we were at it.

Digitera can work with you for a set number of hours spread over a month, one or more days a week, or for an extended period of consecutive days or weeks to deliver on a project. We can work on-site, remotely, or a combination of the two. And if you need us to travel for an event such as a trade show, a customer roadshow or presentation, we can do that too.

With Marketing on Demand, you get a predictable marketing expense and guaranteed outcomes, while staying focused on what you do best.

Day-to-day marketing activities

Web site content updates
Social media posting, management and reporting
Content marketing
Keyword-focused blog posts, guest author articles
Analytics configuration and reporting
Digital Marketing and Measurement Model
Implementation and reporting
Press releases / public relations

Special one-off marketing projects

Sales tools and marketing collateral
- Datasheets, brochures, slidedocs, white papers / technical briefs
Presentations
Market research
Product launches
Trade shows
- Booth design and construction, logistics, personnel scheduling, messaging, collateral production, etc.
Company events
- Annual, semi-annual, or quarterly meetings
Customer presentations/Customer roadshows
Webinars
Analyst tours
Customer satisfaction surveys
- Net Promoter Score and others
Industry recognition/awards
Other marketing initiatives

Digitera leverages the Pragmatic Marketing Framework for all Marketing on Demand activities and deliverables.

Billing arrangements

The following billing arrangements are available:

Hourly
Monthly retainer
Fixed number of days per week/month
Project-based billing

For Marketing on Demand engagements billed by the hour or by project, Digitera will offer either a range of time requirements or a specific quote based on experience delivering similar projects. Over time, the precision of estimates increases—and the time required to jump-start a Marketing on Demand project decreases—as we get to know your business better.

Working with Digitera

Digitera offers a variety of contractual arrangements that recognize the time and resource constraints of its customers. These contractual arrangements range from short-term, one-off projects to recurring fixed schedule and/or ongoing retainer-based consulting engagements.

Digitera has also developed a project methodology—focused on desired outcomes—that is designed to minimize the oversight requirements of its customers, freeing them to focus on their own day-to-day business challenges.