Tales from the Frontline – Episode 2 – The numbers don't add up

Kenneth TruemanBusiness model, GeneralLeave a Comment

This post is part of a series, Tales from the Frontline. (Image: https://flic.kr/p/6AJr93) Every time you present to a customer or to an investor—or to anyone whose time or money you want—they are looking for reasons to say “No”.  Making a mistake with numbers just hastens that result. If you think about it, unless you are working with an existing customer … Read More

The business model, billing, provisioning, customer support and more

Kenneth TruemanBusiness model, General, Marketing strategyLeave a Comment

(Image credit: Richard P J Lambert; https://flic.kr/p/oG1Uw3) One of the first questions to ask for any business is, “What is the business model?” Answering that question inevitably means first talking about billing. It’s where the rubber hits the road, where the theoretical becomes the real. Or not. Billing is everything Working for a phone company, there was a saying: “Billing is … Read More