Business development activities grow the business by leveraging 3rd parties to accelerate go-to-market efforts.


Opportunities that Business Development answers

As part of a business development consulting engagement, Digitera can help design both channel development and channel management programs, with the latter offering a program of incentives to achieve channel targets and desired partner behaviours as well as clear statements regarding expectations of channel partners.

Channel development does not exist in a vacuum, and it is subject to the same internal and external resource availability issues observed with in-house sales efforts. As part of the design of a channel program, Digitera will work with you to operationalize channel recruitment efforts relative to overall sales objectives and resource availability.

Designing and cultivating technology ecosystems

Technology ecosystems are a critical tool in improving the time to market for new solutions, easing the passage of new solutions into legacy environments, as well as ensuring the continued success of existing offerings.

They typically take a long time to establish and will wither if not cared for properly.

Together with you, Digitera will :

  • Map out current (if applicable) vs. desired technology partner ecosystem

  • Operationalize channel recruitment efforts relative to channel / overall sales objectives

  • Define success metrics

  • Secure commitments within the partner(s) and the organization

  • Design the various outreach activities to achieve ecosystem build-out

Digitera will map your ecosystem, understand opportunities, and develop the tactics required to maximize your success.

Business development deliverables


  • Channel partner program

  • Value proposition, details, terms & conditions

  • Technology ecosystem

  • Map of the technology partner ecosystem

  • Plan with strategic objectives and tactical activities with a calendar for implementation

Working with Digitera

Digitera offers a variety of contractual arrangements that recognize the time and resource constraints of its customers. These contractual arrangements range from short-term, one-off projects to recurring fixed schedule and/or ongoing retainer-based consulting engagements.


Digitera has also developed a project methodology—focused on desired outcomes—that is designed to minimize the oversight requirements of its customers, freeing them to focus on their own day-to-day business challenges.


Contact us to start a discussion about your business needs and how Digitera can craft a solution for you.