Digitera offers a variety of website development and website maintenance solutions designed to showcase your company while meeting the expectations of both site visitors and search engines.

Website Development

Our website solutions include new website development, the migration (and consolidation, where applicable) of existing websites, and ongoing website maintenance, including the development of new website content.

Based on an understanding of your business, your buyer personas and the associated purchasing scenarios for each, Digitera will work with you to design a website solution that enables you to drive awareness for your company on the web and on social media and to convert first-time visitors into customers and/or repeat visitors, across computers, smartphones, and tablets.

Digitera builds websites using the WordPress content management system, delivering websites that feature:

  • Optimal display on computers, smartphones, and tablets
  • Site-wide search capabilities
  • Visitor conversion funnels and other micro and macro goals
  • Support for multiple languages
  • Improved social network sharing and presentation
  • Enhanced performance through caching, compression and concatenation
  • Integration with sales, customer relationship management and marketing automation tools (optional)
  • Ability to optimize presentation on a page-by-page basis to improve search engine ranking
  • Simplified day-to-day management and maintenance
  • Support for multiple website users with variable administration and editing rights
  • Support for modern web technologies such as HTML5, Bootstrap, CSS and others

New website development

Based on a profound understanding of your business, your sales and marketing goals, your buyer personas and the associated purchasing scenarios, Digitera will work with you to develop a web site from scratch.

Key activities

  • Preparation work
    • Defining goals of web site, target audience and platforms, desired outcomes
    • Defining information architecture
    • Defining workflow and available resources
    • Defining conversion funnels and establishing other goals and calls to action (CTA)
  • Implementation
    • Initial site design and prototype
    • Content gathering and adaptation and/or creation
    • Preparing / configuring of software and, where applicable, hardware
    • Implementing of site design and content
    • Testing / debugging
    • Performance monitoring / tuning
    • Submitting new site to search engines
  • Post-implementation
    • Documenting site design and workflow
    • Training of key personnel on day-to-day activities
  • Project management

Existing website migration

Digitera also offers migration of existing static websites to dynamic websites based on the WordPress content management system.

Key activities

  • Site inventory
    • Information architecture
    • Web page contents
    • URL path names
    • Navigation errors and redirects
    • Advanced capabilities
      • Forms, integrations with web services
  • Design replication / adaptation of existing site design
  • Content migration
  • Testing / debugging
  • Performance monitoring / tuning
  • Documentation and training
  • Search engine optimization
    • Create and submit new site maps to search engines

Website maintenance

Digitera offers web site maintenance on a stand-alone basis as well as part of its Marketing on Demand solution offering.

Key activities

  • Content updates
  • Search engine optimization (SEO)
    • Keyword research and content optimization
    • Review of site compliance with Google Webmaster Tools and Microsoft Bing Webmaster Tools
  • Analytics configuration and reporting

How much does it cost ?

There are too many variables involved in the creation of a new web site, or the migration of an existing one, to provide a “number” upfront. That being said, Digitera has developed a methodology for estimating the time and effort required in the development or migration of a site based on its experience with numerous previous web projects.

When planning for the creation of a new website or the migration of an existing website, it is important to budget for costs over and above those related to the core information design and implementation work. These include the web site theme (framework), custom site design (where applicable), stock photography, custom imagery (where applicable), 3rd party plug-ins to provide advanced functionality such as multilingual support or search engine optimization, etc. Digitera will provide estimates of such costs up-front along with the costs of delivering the website development project.


Step 1: Complete the request form below and we will be in touch within 1 business day to schedule an exploratory phone call.

Step 2: During the phone call we will determine jointly a time frame for the web site project, the scope of work, and arrange for deposit. Digitera will also provide a non-disclosure / confidentiality agreement to cover the project work as well as any access requirements.

Step 3: Digitera delivers the web site project.

Step 1: Let’s get started

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