Marketing on Demand

Product Management

Timely access to leading marketing expertise, with predictable expenses and guaranteed outcomes.

Stay Focused On What You Do Best.

Digitera’s Marketing on Demand provides cost-effective and timely access to a range of product marketing and marketing communications services—from the regularly recurring such as web site updates and other forms of content marketing to special one-time or infrequent projects such as a product launch or a trade show. Digitera can even develop a marketing plan or a content marketing calendar to execute against while we were at it.

Digitera can work with you for a set number of hours spread over a month, one or more days a week, or for an extended period of consecutive days or weeks to deliver on a project. We can work on-site, remotely, or a combination of the two. And if you need us to travel for an event such as a trade show, a customer roadshow or presentation, we can do that too.

With Marketing on Demand, you get a predictable marketing expense and guaranteed outcomes, while staying focused on what you do best.

Day-to-day marketing activities
  • Web site content updates
  • Social media posting, management and reporting
  • Content marketing
    • Keyword-focused blog posts, guest author articles
  • Analytics configuration and reporting
  • Digital Marketing and Measurement Model
    • Implementation and reporting
  • Press releases / public relations
Special one-off marketing projects
  • Sales tools and marketing collateral
    • Data sheets, brochures, white papers / technical briefs
    • Presentations
  • Market research
  • Product launches
  • Trade shows
    • Booth design and construction, logistics, personnel scheduling, messaging, collateral production, etc.
  • Company events
    • Annual, semi-annual, or quarterly meetings
  • Customer road shows / customer presentations
  • Webinars
  • Analyst tours
  • Customer satisfaction surveys
    • Net Promoter Score and others
  • Industry recognition / awards
  • Other marketing initiatives

Digitera leverages the Pragmatic Marketing Framework for all Marketing on Demand activities and deliverables.

Billing arrangements

The following billing arrangements are available:

  • Hourly
  • Monthly retainer
  • Fixed number of days per week / month
  • Project-based billing

For Marketing on Demand engagements billed by the hour or by project, Digitera will offer either a range of time requirements or a specific quote based on experience delivering similar projects. Over time, the precision of estimates increases—and the time required to jump-start a Marketing on Demand project decreases—as we get to know your business better.

Working with Digitera

Digitera offers a variety of contractual arrangements that recognise the time and resource constraints of its customers. These contractual arrangements range from short-term, one-off projects to recurring fixed schedule and/or ongoing retainer-based consulting engagements.

Digitera has also developed a project methodology—focused on desired outcomes—that is designed to minimise the oversight requirements of its customers, freeing them to focus on their own day-to-day business challenges.

Contact us to start a discussion about your business needs and how Digitera can craft a solution for you.

Contact Us