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having primarily worked with start-up companies that were often 'rich in ideas' and 'poor in cash', we have learned to 'do a lot with a little'. digitera was founded to share this expertise with up-and-coming high technology companies that, often due to financial constraints and fiscal incentives, are technically strong but challenged in their ability to bring products to market.
experience... training... perspective.
at digitera, we have worn many hats. These include product marketing based on an integrated approach to understanding customer personas, developing unique and compelling messages, and designing interactive marketing experiences.
we have performed product management working with both customers and development teams to translate business problems into product feature sets that offer competitive advantage over the long-haul. indeed, we are certified practitioners of the industry-leading Pragmatic Marketing™ framework and have used it to relaunch multimillion dollar products.
we have performed strategic business development, reaching out to industry leaders such as Microsoft, Intel and Sony Computer Entertainment, and dozens of smaller companies to build ecosystems and to catalyze the conditions that enable rapid growth and market penetration.
finally, we have experience in crafting and reviewing business plans, accurately translating the customer pain being solved into the terms and stories that venture capitalists seek.
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as a result of these experiences, we understand first-hand the steps involved in growing an emerging company and how they translate across functional groups like product development, sales, and marketing. of particular importance in a networked, ‘always-on’ world, we also know how to put in place the technical infrastructure and communications tools to rapidly achieve global presence.
digitera provides the digital savoir-faire™ that enables companies like these to deliver on their promise to customers and their potential to investors.
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about our logo
much like the web page mark-up codes and XML tags from which it is inspired, the digitera logo represents a complete end-to-end experience: the beginning of a concept; the transmission of an idea, our digital savoir-faire™; and the completion of the work that needs to be done to ensure your success.
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