The following is a brief list of the types of deliverables, including plans, tools, content and collateral, that Digitera can produce for you:

Product Management deliverables

  • Business plan
  • Product roadmaps (prioritized, rolling 12-month or longer)
  • Product backlog (Agile / Scrum)
  • Target market analysis


  • Competitive landscape / analysis
  • Technology assessment
  • Pricing strategy

Marketing Plans

  • Strategic imperatives vs. tactical activities


  • Calendar of activities

Marketing collateral & sales tools

  • Data sheets
    • 1-2 page documents featuring both marketing language (such as value proposition, features and benefits) and applicable technical specifications (see example)
  • Brochures
    • 2-6 page document with imagery and long form text
  • White papers / technical briefs
    • 4-12 page document describing a market pain, the status quo, alternatives, and the recommended solution (see example)


  • Content marketing
    • Keyword-focused blog articles or guest author articles
  • Native content / native advertising
    • Sponsored articles for inclusion on web sites or in print media (see example)
  • Web sites
    • Information architecture and navigation
    • Web page content
    • User experience
    • Graphic design (via partners)
    • Calls to action

Business Development

  • Channel partner program
    • Value proposition, details, terms & conditions


  • Technology ecosystem
    • Map of the technology partner ecosystem
    • Plan with strategic objectives and tactical activities with calendar for implementation

Strategic Plans

  • Critical imperatives and progress milestones


  • Key performance indicators, balanced scorecard, etc.