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Digitera can craft a complete corporate or product marketing plan for you, integrating the various marketing channels, or execute it for you for maximum effect. The following services (by no means exhaustive!) can be provided by Digitera in-house, including full design and production of print and electronic marketing materials such as web sites and data sheets, as well as in conjunction with your preferred supplier(s). - Print/interactive marketing
- Identification of stakeholders / development of stakeholder messaging
- Development of the Big Idea; from core and augmented through to enhanced and extended product
- Development of web sites
- Development of electronic newsletters
- Development of web communities
- Integration with customer databases
- Integration with customer relationship management activities
- Extranets and Intranets
- Weblogs
- Sales promotion
- Design and development of product collateral for print and electronic (PDF); product screen shots (where applicable) and copy
- Data sheets
- Case studies
- White papers
- Demo videos
- Corporate letterhead and logotypes
- Trade show presences
- Booth design
- Presentation scripts (theater scripts)
- Demo design
- Advertising
- Campaign development
- Visuals (concept)
- Editorial / copy
- Public Relations
- Strategy development
- Press releases
- Editorial calendars
- Lists of media and thought leaders
- Press review guides
- Personal Selling
- Development of sales channels
- Recruitment of resellers
- Extranet development
- Development of reseller training materials
- Field guides
- Sales videos
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